Ron Thorpe, President of the Australian Greeting Card Association joins Dave on weekend wondering’s to talk Christmas cards.
With almost half of Australian adults admitting to having problems with literacy the simple art of sending handwritten Christmas cards is at risk of becoming a lost art.
Handwritten cards not only help us with our literacy skills, they allow us to connect and share our emotions and reconnect with family, regardless of geography. Receiving a physical letter, especially from a distant loved one creates unique feelings of joy and 70% of Australians believe the simple act of handwriting helps them be more aware of their thoughts and feelings.
However, the modern world and technology is changing the way we communicate and more than half (63%) of parents believe that in 20 years’ time, handwriting will become a lost art3.
This year alone, mailed letters have declined by 11% and recent research has shown that five million fewer Christmas cards are now being sent as digital alternatives grow in popularity4.
A standard size greeting card can be sent nationally for the discounted rate of 65 cents, until 31 December 2018. The Australian Greeting Card Association is encouraging Australians to #TakeToInk this Christmas and extend their love and festive cheer by writing handwritten cards to their loved ones.