Mark McCrindle, Social Researcher at McCrindle chats with Dave about the Kindness index.

New research reveals that on average Aussies perform 16 acts of kindness a week, so more than two a day

Two thirds of Australians often hold back from performing an act of kindness as they are afraid of how it will be received

Helga’s encourages Australians to be open to kindness and overcome barriers, which could see an additional 2.37 billion acts of kindness given each year

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 While there might never have been a time when Australia felt more separated, a comprehensive study undertaken into the state of kindness across the country has revealed a positive index score of 74, with Gen Z bucking stereotypes and scoring the highest (77). However, barriers to being kind are resulting in more than two billion acts of kindness being withheld.
The Helga’s Kindness Index, developed by McCrindle, is the first-of-its-kind index examining the state of kindness in Australia. The score is calculated based on several factors including behaviour, attitudes, thoughts and feelings towards the three kindness virtues of empathy, altruism, and reflection.
While we have a high overall kindness score, the Helga’s Kindness Index revealed that two thirds of us (65%) face barriers to being kind, such as not knowing how our kindness might be perceived or feeling out of our comfort zone. While Aussies perform an average of 16 acts of kindness a week, those who experience barriers perform 3.5 fewer acts. This is resulting in a loss of 2.37 billion acts of kindness each year.
Australians are most likely to show kindness through words (73%), while the top three most performed acts of kindness are holding the lift door open for someone (72%), giving someone a compliment (68%) and asking if someone is ok (67%).
The Helga’s Kindness Index shows Aussies are looking for more acts of kindness in their every day, such as saying ‘hi’ to someone on the street, checking-in on friends and neighbours or preparing a meal for someone. In fact, almost four in five (78%) Australians believe sharing a meal with friends and family is a powerful way to display kindness, while almost two thirds (62%) of Aussies believe that helping our neighbours is something we should do more of.